Privacy Policy

Poplars Privacy Policy

Last updated: 11 November 2026

1. Background and Purpose

This Privacy Policy sets out how Poplars (“we”, “our”, “us”) collects, holds, uses, discloses and manages personal information in connection with its website, business activities, property development, marketing and stakeholder engagement.

Poplars is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where applicable.

For the purposes of this policy, “personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable. This may include your name, address, telephone number, email address, occupation and details of your interactions with Poplars.

2. What Personal Information Do We Collect?

The types of personal information collected by Poplars depend on the nature of your interaction with us.

We may collect:

Your name and contact details, including email address, telephone number and physical address.
Your business name, position and professional contact information.
Information relating to property, leasing, development or investment enquiries.
Information provided when subscribing to newsletters or marketing communications.
Information provided through enquiries, surveys, events and other communications.
Information about suppliers, contractors and business partners.
Employment-related information where you apply for a position.
Information relating to your use of our website, including browsing activity and preferences.
Any additional information you voluntarily provide to us.

Generally, we do not collect sensitive information unless reasonably necessary for our activities and permitted by law.

Where practical, you may interact with us anonymously or using a pseudonym. However, certain services or enquiries may require identifying information.

3. How Do We Collect Your Personal Information?

Poplars generally collects personal information directly from you through:

Our website and online enquiry forms.
Email, telephone and other correspondence.
Property, leasing and business enquiries.
Events, meetings, surveys and promotional activities.
Newsletter subscriptions and marketing registrations.
Interactions with our representatives, contractors and service providers.

We may also collect information from third parties, including business partners, professional advisers, publicly available sources and other organisations, where permitted by law.

Where we receive unsolicited personal information that we could not lawfully have collected, we will destroy or de-identify it where lawful and reasonable to do so.

4. How Do We Use Your Personal Information?

Poplars collects, holds and uses personal information to support its operations and provide relevant information and services.

This may include:

Responding to enquiries and providing information about Poplars.
Managing property, leasing, development and commercial enquiries.
Maintaining relationships with stakeholders, businesses, suppliers and prospective occupants.
Communicating project updates, announcements and opportunities.
Managing events, meetings and stakeholder engagement.
Providing marketing communications where permitted by law.
Improving our website, communications and services.
Managing business administration and contractual obligations.
Complying with applicable legal and regulatory requirements.

You may opt out of receiving marketing communications at any time by using the unsubscribe function in our emails or contacting us directly.

5. Disclosure of Personal Information

Poplars may disclose personal information where reasonably necessary to conduct its business, provide services or meet legal obligations.

Recipients may include:

Employees, representatives, contractors and authorised service providers.
Property, leasing and development consultants.
Professional advisers, including legal, accounting and financial advisers.
Website hosting, technology, marketing and communications providers.
Relevant government departments, regulators and authorities.
Other organisations where disclosure is authorised or required by law.

We take reasonable steps to ensure that personal information is handled appropriately by third parties.

We do not sell personal information to third parties.

6. Overseas Disclosure

Some third-party technology, website hosting or communications providers may process or store information outside Australia.

Where personal information is disclosed overseas, Poplars will take reasonable steps to ensure the disclosure complies with applicable privacy laws, including the Australian Privacy Principles.

7. Government-Related Identifiers

Poplars does not adopt, use or disclose government-related identifiers unless required or permitted by law.

8. Cookies and Website Analytics

The Poplars website may use cookies and similar technologies to improve website functionality, understand visitor behaviour and support marketing activities.

Cookies are small files stored on your device that help websites recognise browsers and remember preferences.

We may use cookies to:

Improve website performance and functionality.
Understand how visitors interact with our website.
Analyse website traffic and engagement.
Remember visitor preferences.
Support relevant digital advertising and communications.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

9. How Do We Protect Personal Information?

Poplars takes reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include:

Secure electronic systems and databases.
Restricted access to personal information.
Password protection and appropriate technical safeguards.
Confidentiality obligations for employees and contractors.
Secure storage and disposal procedures.

While we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required by law.

10. Accessing and Correcting Personal Information

You may request access to personal information held about you or ask us to correct information that is inaccurate, incomplete, outdated or misleading.

To make a request, please contact Poplars using the details provided below.

We may ask you to verify your identity before processing your request.

We will respond within a reasonable timeframe and explain any circumstances in which access or correction cannot be provided under applicable law.

11. Privacy Complaints

If you believe Poplars has mishandled your personal information or breached applicable privacy requirements, please contact us in writing.

We will review your complaint and seek to resolve it within a reasonable timeframe.

If you are dissatisfied with our response, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Further information is available at www.oaic.gov.au.

12. Updates to This Privacy Policy

Poplars may review and update this Privacy Policy from time to time to reflect changes in our operations, website functionality or legal obligations.

We encourage visitors to review this policy periodically to remain informed about how their personal information is managed.